INBOUND/OUTBOUND SERVICE > **LEAD GENERATION**
What is a lead?
A lead is a person who has expressed interest in a product or service that a company oﬀers. Having a lead means that you already passed the first two steps of the sale cycle which are dreaded prospecting and cold-calling. Today, companies want to deal with warm leads rather than cold leads. A warm lead is one whom has already been introduced onto the product/service and has basic understanding. In some cases, the lead has already shown interest. This means that he/she is much more susceptible to listen to you and consider purchasing your oﬀering since they may have already considered you as an option. When you contact a lead, you use the information collected to personalize the sales outreach eﬀorts so that sales calls are personable and enjoyable for the client.
What is lead generation?
Lead generation is the way that you attract and get people to give you their attention; referred to as sparking an interest about an oﬀering. It is a method of starting to funnel-in eventual purchasers of your product or service down the path of buying.
Why is lead generation important?
The buying process has changed and marketers need to rethink and refocus their eﬀorts in order to stay relevant. Lead generation is very important for a business's survival since good leads should bring in good revenue to sustain and for the company to grow.
It is important to have a qualified database of prospects who may later be potential customers. The collection of
leads need to be done on a consistent basis and test diﬀerent methods to see which are most eﬀective. It should be noted with the digital advancement prospects are more susceptible to be found online.
Lead generation is essential for a business survival and should be cautiously handled and monitored to increased sales. See how #KmerOutsourcing can use the above strategy without breaking the budget to make to help to generate leads to grow your business.
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